Social Media Company Case Study

The SMC is a leading social media network. With more than one billion monthly active users, SMC’s web and mobile applications must be able to access their content delivery network 24×365. Driven by uploaded photos and videos, the SMC makes up a significant portion of uploaded Internet traffic and almost 10% of all Internet traffic.

REQUIREMENTS

100% uptime

100% uptime

Reliable power and cooling

Reliable power and cooling

Lower cost of operations

Lower cost of operations

Data privacy and security

Data privacy and security

Close proximity to SMC’s office

Close proximity to SMC’s office

Challenge Challenge

This leading Social Media Company (SMC) needed to expand its digital content delivery network to the edge in tier 2 cities to meet the demands to upload and view photos and videos on its ubiquitous social media network. With tens of thousands of servers housed across multiple data centers, the SMC needed to establish content edge caches closer to end users in key geographic markets.

It needed a data center partner with locations in tier 2 U.S. cities that could provide the security, reliability and diverse access it required to house its content distribution network and backbone network POPs.

Solution Solution

365 Data Centers met all the customer’s technical colocation requirements across several locations, including our facilities in St. Louis, Mo, Tampa, Fla. and Nashville, Tenn. 365 was also able to meet stringent security requirements, including the extension of the cage from the ceiling to beneath the raised floor.

We worked closely with the SMC, using their Master Services Agreement and Scope of Work (SOW), demonstrating both flexibility and assurance during the contracting process.

In Nashville, the SMC required three diverse network access to the facility that we did not have. Working with the City of Nashville, the property manager and local contractors, 365 was able to build three new fiber entrance facilities into the building and extend conduit up to our data center on the 8th floor. This allowed the SMC to bring in their own fiber and preferred carrier XO Communications.

SEO Impact

Our strong security and reliability, tier 2 city locations, and flexibility differentiated our approach. The SMC was able to expand its backbone and content distribution network to tier 2 cities to improve performance, lower latency and reduce cost. Our willingness to build three diverse entrances and ability to move quickly allowed the SMC to scale rapidly.

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Learn How 365 Can Help You

“Faster networks and the proliferation of smart phones and mobile devices are changing the way we communicate and engage with friends and family,” said Keao Caindec, Chief Commercial Officer, 365 Data Centers. “Our edge locations in tier 2 cities enables large content providers to extend their CDNs and caching servers to be closer to wireless and broadband Internet customers in major U.S. cities.”